PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KINERJA PELAYANAN HAPUS TATO PRO CARE

Abstract

Promotion is an activity that aims to inform, influence, and influence consumer attitudes
and behavior so that they are interested in and buy the products or services offered. In its
application, promotion has many methods including direct promotion or called
conventional promotion. Conventional promotion refers to promotion methods or
strategies that have long been used before the digital era or have not utilized information
technology. Promotion by utilizing information technology also known as digital marketing
is an innovation in the marketing process promotional activities that involve the use of
technology and digital platforms to achieve marketing goals to expand and enhance
traditional marketing functions.‘Hapus Tato Pro Care’ have constraints that have not
maximized the use of information technology in the promotion of tattoo removal services
and the limited reach of targeting in the promotion of tattoo removal services. By
conducting training and being guided in creating content that will be used as promotional
media. In addition, participants will be guided to create captions and keywords used on
social media to attract the attention of other social media users, participants gain skills in
managing social media and doing graphic design better.